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11 Aug

4 simple steps to win more customers with your ‘About’ page

Posted in Business News Perth on 11.08.17 by Merlyn

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Today, it is rare to see a business that does not market online. Businesses that are still not using the internet as a marketing platform are missing a ton of opportunities to build brand awareness and to promote their products and services effectively.

One excellent way to market your business is by creating a website. Through your website, your customers can learn about the product and service that you offer as well as your business as a whole. With proper SEO strategies, your website can reach a very wide base of audience that could potentially turn into buying customers.

When you build a business, you must build an ABOUT PAGE. It is the page where you write everything about your business. When you create this page, you naturally want to say about your company. However, this page is not supposed to be all about you. It is really designed to tell your audience more about you and why you are the right person for the job or to create the product or services that your audience needs. So, it’s really about them.

How to win more customers using your About Page? Learn the secrets by reading this article from Flying Solo Australia:

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02 Jun

8 No-Sweat Tricks to Clean Any Type of Floor

Posted in Business News Perth on 02.06.17 by Merlyn


Domestic floor cleaning is a tough job, but commercial floor cleaning is even tougher. Why? Domestic and commercial floors can often be the same but in general it is fair to say that a commercial floor will experience greater ‘traffic’. In addition to that, it is also more likely to have heavy objects, such as furniture and equipment, which can cause damage and limit the effectiveness of general cleaning.

The floors of your commercial place can represent a considerable investment so it is important that you take care, look after it properly and to keep it as clean as possible.

Commercial floor cleaning can range from small office or corner shop to a large industrial factory – with the choice of flooring varying as a result. Commercial establishments are an environment that has more people coming and going than almost any domestic environment. Whether be it workers, clients or visitors, delivery men etc, all of these people will bring dirt and grit in on their shoes. This heavy traffic can cause risks for floors such as ceramic, vinyl and wood as it can cause surface scratching which allows grime and bacteria to build up and stain the floor over time.

In order to protect your floors, you need to do some precautions such as placing doormats to reduce dust and dirt, and to regularly clean your floors.

To learn the right tricks on how to clean your floors, check this out:

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26 May

Exiting a Business

Posted in Business News Perth on 26.05.17 by Merlyn

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There are 3 major reasons why a business owner exits his business: it can either be due to selling it as a going concern, transferring it to a family member or staff, or just want to close it down.

The mental perspective of the business owner is the biggest factor than can make or break the business exit. Too often, business owners tend to fixate their thoughts on the business of running our businesses. When, in fact, there is a tremendous amount of value in seeing the ‘big picture’ with your exit. In other words, knowing what type of lifestyle would make you happy after you exit your business.

Every business owner has specific needs and goals. To effectively consider an exit plan, you need these goals to be articulated. If you are able to see the larger picture, and understand that stepping out of a business is an opportunity to move toward a new stage of life, you will be more prepared to execute a successful business exit.

However, exiting a business is not just all about what you want and what you want to do once you have done the exit process. Keep in mind that when exiting a business, you also have obligations.

For more on exiting a business in Australia, read this:

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03 Oct

6 Smart Business Ideas for Retirees

Posted in Business News Perth on 03.10.16 by Merlyn

Is it possible to have an exciting and interesting life after retirement? It is so ironic that many retirees complain about boredom and a loss in direction in their lives after working hard so many years, as well as striving to gain financial independence. Retirement really should be the time to be enjoying the fruits of one’s years of labour and hard work, to relax, to catch up with friends and fellow retirees and pursue a lifelong interest that one has wanted to do but could not find the time during to their hectic working life.

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When you retire from work, your source of income is undoubtedly affected. Some people who have retied may find it increasingly difficult to make ends meet, solely off their pension or social security checks. If you had not properly planned for your retirement, you may very well find yourself in a financially restrictive position which forces you to seek other sources of income.

Retirement doesn’t have to be boring. Adding a part-time home business can add balance to your retirement years. You will still work when you want to, and have time to enjoy your golden years. You can do some research on the internet to find some of the best home ideas for retirees and choose something you think you will enjoy.

Learn more business ideas for retirees right here:

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03 Jun

From employee to franchisee with an appetite for business

Posted in Business News Perth on 03.06.16 by Merlyn

Many of us see money to be made from being the owner of their own business. While this can be true, the way to wealth and fortune is a constant struggle and money as well as other rewards comes from hard work.

Of those who have the notion that a business brings you wealth many of them have the idea that they can find success in franchising. They believe that they can find a lot of money and can be obtained with minimum effort which of course is a serious misconception. As with any business, the person in a franchise system that works the hardest with the right goods and or services profits the most.

Let us first define franchising: Franchising is a method of marketing and distributing a company’s goods or services. It involves a contract of fixed duration between two parties, the franchisor or the one who grants to the franchisee a license to market the franchisor’s goods or services using the franchisors business getup and systems; and franchisee who enjoys the right to profit under what is hopefully a proven business system and for the benefit of being involved in a proven system the risk of them losing their investment is less than if they were to start a small business on their own.

With hard work and making the right decisions, anyone can become a successful franchisee. Read this article about a success story by a former employee who become a franchisee of the business she worked for:

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